Marketing and Communications

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CASE STUDIES

Marketing & Communications works with clients to strategize on the best methods and timing for disseminating news to maximize potential opportunities. As a result, we’re often able to elevate a singular news event into a vehicle for sustained public awareness.

We also work with clients to launch and market their products by developing strong brand identity and effective multi-level campaigns to achieve positive exposure and desired impact.
The following case studies offer insight to our approach and execution of projects.
Please reference our Client List. Should you wish to inquire about additional case studies, please feel free to contact us at: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

CALIFORNIA STATE PARKS

stateparkspix10_small Los Angeles State Historic Park

California State Parks is in the process of developing “Los Angeles State Historic Park” to be a signature facility for the City. The interim venue, located on the north end of downtown Los Angeles, currently serves the local community as a site for leisure activities and events. Marketing & Communications is working in conjunction with Hargreaves & Associates, a world-renowned landscape design firm, to promote their interpretive vision for the next phase of the Park’s development.

CITY OF LOS ANGELES DEPARTMENT OF TRASPORTATION

Park & Pay

The City of Los Angeles is launching a new metered parking system that takes payment in the form of coin, bills, ATM credit card and via cell phone. The launch of the new meter system is currently taking place according to a neighborhood-to-neighborhood installation schedule that allows for timely notification to affected local residents and businesses. The Park & Pay system replaces old parking meters with a centralized meter box that takes payment for corresponding parking spaces.
Communications Goal: To educate the user on how to use the new meter system as well as highlight the benefits of payment options.

NICKELODEON

nickkidsnick_th2 Nickelodeon’s “Kids’ Choice Awards”

Prior to forming Marketing & Communications, Sybil MacDonald was instrumental in turning a little-known annual kids network awards show into today’s much-anticipated “Nickelodeon’s Kids’ Choice Awards.” The Awards had been produced by the national cable network for years with little more than insular fanfare. When MacDonald joined Nickelodeon as Director of Production Publicity she was challenged to guide the show to new heights in its milestone 10th year.